Sabrina Helm

By now, most of us have used electronic books, known to many as e-books or ebooks. Despite having the same content as bound paper books, it’s obvious that they don’t feel or function the same. The multiple factors that affect the experience—and which age groups of people tend to appreciate the difference of paper vs. digital books—might surprise you.

At 3:30 p.m. on Thursday (Aug. 23), the Arizona Senior Academy welcomes Sabrina Helm, a UA associate professor who researches consumer perceptions and behaviors in the University of Arizona’s Norton School of Family and Consumer Sciences, will join us to explore this topic based on her new findings.

One example: Young people aren’t as enamored with this technology as they are portrayed to be, in part because the sense of ownership of books becomes ambiguous in digital form. Perhaps under-recognized is the problem of sharing e-books, an important aspect of social connections and communication.

While recognizing that both physical and digital books have their place, Helm also has numerous ideas to make e-books friendlier and more practical for a wider range of users. She will discuss how this evolving technology continues to change how we act and how we feel, and how it might be improved to provide us with a better reading experience.

Helm’s areas of expertise and research include many fresh ideas, such as the social responsibility of consumers and the practice of sustainable consumption. She is an avid outdoor adventurer, who enjoys long hikes in Arizona’s mountains and canyons as well as performing “Triple Rims” (i.e., crossing the Grand Canyon twice in a day). Her enthusiasm for connecting research to improving our society should make for a thought-provoking experience at the ASA.

Written by John Evans, Academy Village Volunteer

More Info on attending an event
Academy Village is an active-adult community located off Old Spanish Trail six miles southeast of Saguaro National Park East. Its residents support the Arizona Senior Academy, a non-profit charitable organization whose mission includes offering free concerts and lectures to the public.

These events are held in the Great Room of The ASA Building adjacent to the Academy Village Community Center. Due to the popularity of cultural events, non-residents who wish to ensure priority seating are advised to make reservations by email at or by phone at (520) 647-0980. To learn more about the Academy, go to

Parking for visitors is in the lot behind the Community Center. All parking spaces in front of the Academy building are reserved.


The Pros and Cons of Reading Electronic Books: August 2018
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